“The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat. So people who don’t know what they’re doing, or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self.”
—Joe Fox (Tom Hanks), You’ve Got Mail
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